CONTENT OF MARCH FAIRS
Campaign with Ambassadors of March Fairs 2025:
The March Fairs of Celjski sejem are not just events – they are an experience.
They bring together five thematically diverse fairs, forming the largest spring fair event in Slovenia: Days of Hunt, Days of Sport Shooting, Altermed & Flora, the KulinArt Festival, and APIS Slovenia | Europe.
In 2025, we hosted 380 exhibitors from 18 countries, and welcomed over 19,000 visitors – ranging from healthy lifestyle enthusiasts to a strong presence of hunting, beekeeping, and shooting communities, as well as professionals, young people, and families. We united 158 Slovenian Eco-Schools with 550 mentors and 320 students. More than 120 events and activities were held across 5 fair venues.
To go beyond traditional promotional approaches and break the stereotypes often associated with topics such as hunting, beekeeping, and shooting, we created a communication campaign with a strong emotional impact.
We placed real people at the forefront – the ambassadors of the fairs:
– a hunter,
– a sport shooter and
– a beekeper.
Their sincere and inspiring stories became the voice of industries that are often misunderstood. Through a series of video content, interviews, and on-site reports, we highlighted their dedication, expertise, and role in preserving nature, a healthy environment, and cultural heritage.
Urška Kuharič, Sports Shooter
Urška has been involved in sports shooting for 15 years. She has been a member of the Slovenian national team for 11 years and has spent the last 5 years working as a top athlete in the sports unit of the Slovenian Armed Forces. Major achievements: Gold medal at the World Cup, silver medal at the European Championship, bronze medal at the European Championship, and multiple national records.
Tilen Hvala, Hunter
Tilen works at the Hunting Association of Slovenia and the Slovenia Forest Service. He is a forestry engineer by profession. Key projects: LIFE Lynx (saving the lynx population in the Dinaric region and southeastern Alps from extinction) and Bear Monitoring 2023 (assessing the bear population in Slovenia).
Daša Rogelj, Beekeeper
Daša has been involved in beekeeping since childhood. Over time, they expanded their beekeeping activities and pursued further education. Daša has completed training as a beginner beekeeper, attended various thematic lectures, and obtained certification in apitherapy.
The Altermed & Flora Fair, a leading regional event promoting a healthy lifestyle and sustainable self-sufficiency, heralds the arrival of spring at the Celje Fairground. The fair addresses all aspects of healthy eating, mental well-being, physical activity, and quality of life, offering visitors comprehensive solutions for healthier and more balanced living. Special emphasis is placed on connecting with dedicated individuals and organisations seeking quality solutions for a sustainable future. Expert lectures and practical demonstrations across three venues complement the programme, enabling exhibitors not only to increase their visibility but also to secure new business opportunities.
This culinary fair indulges taste buds with the best the world of gastronomy has to offer, from premium coffees and teas to boutique beverages and local delicacies. The event is not just a place for tasting but also a hub for forging lasting business partnerships and establishing a network of loyal customers. KULINART opens doors to new opportunities, with successful culinary stories being written at the fair itself, blending tradition, innovation, and business. Exhibitors can connect directly with enthusiasts of quality products and potential business partners, leading to future collaborations in events and projects. Thus, KULINART is not only a celebration of flavors but also a springboard for creating successful culinary ventures.
The Days of Hunt Fair is a specialized event dedicated to hunting, nature conservation, and maintaining ecological balance. Organized in collaboration with the Hunting Association of Slovenia, the event brings together hunters, naturalists, manufacturers of hunting equipment, and nature enthusiasts interested in modern approaches and the tradition of hunting. The fair attracts numerous domestic and international exhibitors who showcase the latest hunting equipment, technologies, hunting culture, and diverse educational content. The accompanying programme includes expert lectures, a deer-calling competition, performances by hunting choirs and horn players, and a wild game stew cooking contest, creating an authentic hunting atmosphere. Previous editions have demonstrated the fair’s role as an excellent meeting point for establishing long-term business partnerships and building a network of loyal customers.
The Days of Sport Shooting Fair is the only event of its kind in Slovenia, catering to enthusiasts and professionals in the field of sport shooting. In collaboration with the Shooting Association of Slovenia, the Slovenian Association for Practical Shooting, and the Archers Association of Slovenia, the event showcases a wide range of shooting equipment, from firearms and accessories to protective gear and the latest technological solutions. The accompanying programme features demonstrations of shooting techniques and presentations by shooting clubs and associations. The fair provides an excellent platform for knowledge exchange, discovering innovations, and strengthening connections within the sport shooting community.
This fair, with over 45 years of tradition, brings together Slovenian and international experts and enthusiasts in the field of beekeeping. In collaboration with the Slovenian Beekeepers’ Association, the event offers a rich exhibition and educational programme, showcasing the latest equipment, technologies, and innovations for bee conservation and sustainable production. The motto “Si sapis, sis apis” – “If you are wise, be like the bee” – reflects the mission of the event: spreading knowledge, fostering collaboration, and raising awareness of the vital role bees play in our environment.
The Slovenian Beekeepers’ Association organizes captivating lectures featuring experts, scientific committee members, and renowned speakers who discuss promising topics in beekeeping, such as the quality and safety of bee products and bee health management. Exhibitors have the opportunity to present their products and services to the broader beekeeping community, establish business connections, and contribute to the sustainable development of the sector. The fair combines tradition, innovation, and the wisdom symbolized by bees through the ages.
The central theme of Saturday at the 48th National Beekeeping Conference will be dedicated to honey counterfeits and the greatest enemy of bees and beekeepers – the Varroa mite. Sunday’s expert topics will focus on good beekeeping practices.
In preparation.
The Altermed & Flora Fair, a leading regional event promoting a healthy lifestyle and sustainable self-sufficiency, heralds the arrival of spring at the Celje Fairground. The fair addresses all aspects of healthy eating, mental well-being, physical activity, and quality of life, offering visitors comprehensive solutions for healthier and more balanced living. Special emphasis is placed on connecting with dedicated individuals and organisations seeking quality solutions for a sustainable future. Expert lectures and practical demonstrations across three venues complement the programme, enabling exhibitors not only to increase their visibility but also to secure new business opportunities.
This culinary fair indulges taste buds with the best the world of gastronomy has to offer, from premium coffees and teas to boutique beverages and local delicacies. The event is not just a place for tasting but also a hub for forging lasting business partnerships and establishing a network of loyal customers. KULINART opens doors to new opportunities, with successful culinary stories being written at the fair itself, blending tradition, innovation, and business. Exhibitors can connect directly with enthusiasts of quality products and potential business partners, leading to future collaborations in events and projects. Thus, KULINART is not only a celebration of flavors but also a springboard for creating successful culinary ventures.
The Days of Hunt Fair is a specialized event dedicated to hunting, nature conservation, and maintaining ecological balance. Organized in collaboration with the Hunting Association of Slovenia, the event brings together hunters, naturalists, manufacturers of hunting equipment, and nature enthusiasts interested in modern approaches and the tradition of hunting. The fair attracts numerous domestic and international exhibitors who showcase the latest hunting equipment, technologies, hunting culture, and diverse educational content. The accompanying programme includes expert lectures, a deer-calling competition, performances by hunting choirs and horn players, and a wild game stew cooking contest, creating an authentic hunting atmosphere. Previous editions have demonstrated the fair’s role as an excellent meeting point for establishing long-term business partnerships and building a network of loyal customers.
The Days of Sport Shooting Fair is the only event of its kind in Slovenia, catering to enthusiasts and professionals in the field of sport shooting. In collaboration with the Shooting Association of Slovenia, the Slovenian Association for Practical Shooting, and the Archers Association of Slovenia, the event showcases a wide range of shooting equipment, from firearms and accessories to protective gear and the latest technological solutions. The accompanying programme features demonstrations of shooting techniques and presentations by shooting clubs and associations. The fair provides an excellent platform for knowledge exchange, discovering innovations, and strengthening connections within the sport shooting community.
This fair, with over 45 years of tradition, brings together Slovenian and international experts and enthusiasts in the field of beekeeping. In collaboration with the Slovenian Beekeepers’ Association, the event offers a rich exhibition and educational programme, showcasing the latest equipment, technologies, and innovations for bee conservation and sustainable production. The motto “Si sapis, sis apis” – “If you are wise, be like the bee” – reflects the mission of the event: spreading knowledge, fostering collaboration, and raising awareness of the vital role bees play in our environment.
The Slovenian Beekeepers’ Association organizes captivating lectures featuring experts, scientific committee members, and renowned speakers who discuss promising topics in beekeeping, such as the quality and safety of bee products and bee health management. Exhibitors have the opportunity to present their products and services to the broader beekeeping community, establish business connections, and contribute to the sustainable development of the sector. The fair combines tradition, innovation, and the wisdom symbolized by bees through the ages.
The central theme of Saturday at the 48th National Beekeeping Conference will be dedicated to honey counterfeits and the greatest enemy of bees and beekeepers – the Varroa mite. Sunday’s expert topics will focus on good beekeeping practices.
In preparation.
